Work Samples
New Heights Consulting
SEO blog articles
Brand Editorial Lead during the Leading Through Change content campaign that led Salesforce to win the Content Marketing Program of the Year Award in 2021 from the Content Marketing Institute
Oversaw the quality of articles published on the Salesforce Blog
Partnered with editorial, social media, video, podcast, and creative teams across the company to develop a publication and promotion process for campaign content
List of a few of the articles I bylined for the Salesforce Blog
Helped a product leader write “11 Real Blockchain Use Cases for Business” for the launch of Salesforce Blockchain. This article helped us reach our goal of outranking Oracle in search
Delivered storytelling best practices to a group of more than 200 Trailblazers at the first-ever Trailblazer Summit designed to help Salesforce’s community of product experts establish themselves as thought leaders amongst their peers (Watch my section of the session that begins at the 36:53 minute mark)
Wrote “3 Tips on Sharing Your Trailblazer Story” to coincide with the summit about storytelling best practices
Developed the editorial team’s first influencer activation program that boosted article performance with influencer activations by more than 50% above engagement benchmarks. “Company Offsites Are Back — Here’s How To Use Them To Unite Your Hybrid Teams” was the first article published as part of this program in partnership with Jen Fisher, chief well-being officer for Deloitte US
Interviewed Clinical Nutritionist, Lee Holmes as part of the B-Well Together series on Salesforce+ (Salesforce’s streaming service)
Salesforce
eBook: How To Perform a Competitive Marketing Analysis for Your School: I hired a freelancer to help us create this eBook when we started marketing to the education industry. In partnership with our Education Advertising Sales Team, I developed the direction for the education marketing content. I edited the eBook and partnered with our creative team to design the PDF
eBook: How to Market Your Cannabis Business In a Legal Market: I hired a freelancer to help us create this eBook when we started marketing to the cannabis industry. I developed the direction for the cannabis marketing content in partnership with our VP of Marketing. I edited the eBook and partnered with our creative team to design the PDF
Blog Post: Why You Should Include Storytelling in Your Education Marketing Plan
Case Study: OUSD Recruits Educators With a Strong Marketing Strategy
List of articles and case studies I wrote for Hearst Bay Area.
Hearst Bay Area
Blog Post: How To Get Your Emails Delivered to Even the Most Remote Inbox
Webpage: Marketing Solutions Hub
In partnership with our Chief Product Officer and web development team, I helped conceptualize and produce the Marketing Solutions Hub for our clients to help them find services to market their business. I wrote the copy on the page.