Cannabis eBook for the San Francisco Chronicle
At the San Francisco Chronicle, I oversaw brand development for our B2B marketing and advertising identity, Hearst Bay Area. During my time there cannabis became legal in California. I partnered with our VP of Marketing to promote our advertising and marketing services to businesses in the industry by creating a cannabis marketing campaign. To help drive leads for the campaign we created this eBook. This campaign helped us break into an entirely new market and contribute to an overall increase in revenue growth by more than 181% during my time leading inbound strategy.