Leading Through Change at Salesforce

Leading Through Change

Editorial lead during the Leading Through Change content campaign that led Salesforce to win the Content Marketing Program of the Year Award in 2021 from the Content Marketing Institute.

  • Oversaw the quality of articles published on the Salesforce Blog and partnered with editorial, social media, video, podcast, and creative teams across the company to develop a publication and promotion process for campaign content.

  • In the first month of the series, organic prospect traffic to the site increased 47%.

  • The live broadcast series reached more than 600 million viewers on owned and social channels, with an average of 10 million views per episode.

  • Salesforce’s blog newsletter audience grew by more than 70%.

  • Form completions through webinars grew 80 times, which led to nearly all of the 5% year-over-year engagement growth in the first month of Leading Through Change.

  • We also used this project’s success to attract more attendees to Dreamforce using LinkedIn engagement retargeting. We earned more than 600,000 impressions on the 2020 Dreamforce registration page and 1,400 clicks to the page.